Decorative Coatings
Listed for high-end decorative paint evaluation. Review hue, gloss, hiding power and dispersion in the buyer’s formulation.
GENERAL RUTILE GRADE · CHLORIDE PROCESS
M-350 Rutile Titanium Dioxide Pigment
M-350 is a general-grade rutile titanium dioxide pigment produced by the chloride process. It is evaluated for decorative, industrial and automotive coatings, printing inks and plastics, with excellent hue and high gloss, good dispersibility, strong hiding power, and good weather and temperature resistance.
- TDS-based product facts
- Exact-grade evaluation page
- Qualification required
Technical product fileM-350
Rutile titanium dioxide pigment · Chloride process
Current product dataM-350
TDS · V3 2023 · General grade
Product identity · documentation · evaluation
- Product
- M-350
- Type
- Rutile titanium dioxide pigment
- Process
- Chloride process
- Grade positioning
- General grade
- Applications
- Coatings, printing inks and plastics
PRODUCT POSITIONING
Where M-350 Fits
M-350 is a general-grade rutile titanium dioxide pigment produced by the chloride process. The current TDS lists high-end decorative paint, industrial paint, automotive paint, ink and plastic as application directions. Buyers should review the complete technical data and validate final suitability in their own qualification system.
- 01General-grade rutile pigment
- 02Produced by the chloride process
- 03Evaluated across coatings, inks and plastics
- 04Specifications, documents, sample and RFQ review
TDS-LISTED APPLICATIONS
Main Application Directions
M-350 is evaluated for the five application directions listed in its current TDS. Each buyer should confirm performance in the intended formulation and process.
Industrial Coatings
Listed for industrial paint evaluation. Confirm the required finish, hiding power, dispersion and qualification conditions.
Automotive Coatings
Listed for automotive paint evaluation. Validate color appearance, gloss, hiding power and dispersion in the intended system.
Printing Inks
Listed in the TDS for ink applications. Review M-350 against the buyer’s formulation, process and final performance requirements.
Plastics
Listed in the TDS for plastic applications. Validate M-350 in the buyer’s own formulation and processing conditions.
EVALUATION GUIDANCE
Evaluation Priorities
Use the product data as an initial review framework. These are qualification factors, not a ranking or suitability guarantee.
Performance review
- Excellent hue and high gloss
- Strong hiding power
- Good dispersibility
- Good weather and temperature resistance
Qualification review
- Application formulation
- Processing conditions
- Destination requirements
- Required documents and sample validation
M-350 should be validated in the buyer’s own formulation, processing conditions and qualification system before final purchase approval.
CURRENT PRODUCT DATA
Typical Technical Data
The table reproduces the Standard and Typical Value columns in the current M-350 TDS.
M-350 TDS · V3 2023
| Property | Standard | Typical Value |
|---|---|---|
| TiO₂ content, % | ≥ 92.5 | 93.5 |
| Content of rutile, % | ≥ 99.0 | 100 |
| Brightness, % | ≥ 95.1 | 95.4 |
| L (dry powder) | — | 98.3 |
| b (dry powder) | — | 1.85 |
| Reducing power (Reynolds number) | 1920 | 1950 |
| Dispersibility (Hegman) | ≥ 6.50 | 6.75 |
| Oil absorption, g/100g | ≤ 20 | 18 |
| Slurry pH | 6.5–8.5 | 7.2 |
| Electric resistivity, Ω·m | 80 | 165 |
| Volatile at 105°C, % | ≤ 0.5 | 0.4 |
| Sieve residue (45 µm), % | ≤ 0.02 | 0.01 |
| Average particle size (nm) SEM | — | 230 |
| Inorganic treatment | ZrO₂, Al₂O₃ | — |
| Organic treatment | Yes | — |
Technical values shown on this page are provided for initial evaluation. The data included in the typical properties is not a specification. Refer to the current M-350 TDS for complete product information.