RFQ

COATINGS · CHLORIDE PROCESS

M-510 Titanium Dioxide for Coating Evaluation

A chloride-process, multi-application rutile titanium dioxide pigment with a bluish tone, high brightness and high durability. Architectural and automotive coating evaluation is the primary path. Plastics, masterbatch and printing-ink directions provide additional routes for product evaluation. Review the M-510 technical data below and confirm final suitability through testing in your own formulation and application conditions.

  • TDS-based technical data
  • Coatings-first evaluation
  • Qualification required
Product
M-510
Type
Rutile titanium dioxide pigment
Process
Chloride process
Grade positioning
Multi-application grade
Applications
Coatings, plastics, masterbatch and printing inks

PRODUCT POSITIONING

Where M-510 Fits in Product Evaluation

M-510 is a specially surface-treated rutile titanium dioxide pigment produced by the chloride process. Its multi-application profile supports a coatings-first evaluation path, with additional directions in engineering plastics, masterbatch, profiles and printing inks. Use M-510's listed features and typical technical data to determine whether it should enter formulation testing for your application. Final grade selection should account for the complete formulation, dispersion and processing conditions, target performance and destination-document requirements.

  1. 01Chloride-process rutile pigment
  2. 02Zirconia, alumina and organic surface treatment
  3. 03Bluish tone and high brightness
  4. 04High durability and multifunctional profile
  5. 05Coatings-first evaluation with secondary plastics, masterbatch and printing-ink directions

APPLICATION DIRECTIONS

Application Directions to Evaluate

Review each direction in the buyer's own formulation, processing and application conditions.

01 · Coatings

Architectural Coatings

Evaluate M-510 in interior and exterior architectural coating formulations where its bluish tone, brightness and rutile pigment profile are relevant to the formulation target.

02 · Coatings

Automotive Coatings

Include M-510 in evaluation for automotive OEM and refinishing paint systems. Confirm appearance, compatibility, processing and final performance in the complete coating formulation.

03 · Coatings

Other Coating Systems

M-510 may also be evaluated in coil coatings, anticorrosion paints, decorating coatings and powder coatings. Each system requires its own formulation and application testing.

04 · Plastics and Masterbatch

Engineering Plastics and Masterbatch

For secondary application evaluation, review M-510 in engineering plastics, masterbatch and profile systems under the buyer's actual processing conditions.

05 · Inks

Printing Inks

M-510 may be evaluated in letterpress, offset and intaglio printing inks, with final suitability determined in the buyer's ink formulation and printing process.

FORMULATION EVALUATION

What to Evaluate in Your Formulation

Use the current product data to frame buyer testing in the intended formulation and application conditions.

Optical and Appearance Evaluation

  • M-510 is identified by a bluish tone and high brightness.
  • During formulation testing, review color direction, brightness, dispersion and the finished appearance required for your coating, plastic or ink system.

Durability and Versatility Evaluation

  • M-510 is identified as a high-durability, multifunctional grade.
  • Evaluate durability, compatibility, processing behavior and final performance under the formulation, substrate, application method and service conditions relevant to your project.

These evaluation directions describe what to check during buyer testing. They do not guarantee a fixed result in every formulation or application.

CURRENT PRODUCT DATA

Typical Technical Data

Review the typical properties in the current M-510 TDS as an input to formulation evaluation.

M-510 TDS · V3 2023

M-510 typical technical data with Property, Typical value
PropertyTypical value
TiO₂ content, %94.5
Surface treatmentZirconia, alumina, organic
IdentificationISO 591: R2; ASTM D 476-84: II(IV)
Rutile content, %99.9
L*98.3
b*1.65
Specific gravity, g/cm³4.1
Tinting strength, %118
pH7.5
Oil absorption, g/100g17.5
Mean particle size, μm0.27
Carbon black undertone (CBU)14.0

These values are typical properties and do not constitute a product specification. Confirm suitability in your own formulation and application conditions.