Architectural Coatings
Evaluate M-510 in interior and exterior architectural coating formulations where its bluish tone, brightness and rutile pigment profile are relevant to the formulation target.
COATINGS · CHLORIDE PROCESS
A chloride-process, multi-application rutile titanium dioxide pigment with a bluish tone, high brightness and high durability. Architectural and automotive coating evaluation is the primary path. Plastics, masterbatch and printing-ink directions provide additional routes for product evaluation. Review the M-510 technical data below and confirm final suitability through testing in your own formulation and application conditions.
Rutile titanium dioxide pigment · Chloride process
TDS · V3 2023 · Multi-application grade
Product identity · documentation · evaluation
PRODUCT POSITIONING
M-510 is a specially surface-treated rutile titanium dioxide pigment produced by the chloride process. Its multi-application profile supports a coatings-first evaluation path, with additional directions in engineering plastics, masterbatch, profiles and printing inks. Use M-510's listed features and typical technical data to determine whether it should enter formulation testing for your application. Final grade selection should account for the complete formulation, dispersion and processing conditions, target performance and destination-document requirements.
APPLICATION DIRECTIONS
Review each direction in the buyer's own formulation, processing and application conditions.
Evaluate M-510 in interior and exterior architectural coating formulations where its bluish tone, brightness and rutile pigment profile are relevant to the formulation target.
Include M-510 in evaluation for automotive OEM and refinishing paint systems. Confirm appearance, compatibility, processing and final performance in the complete coating formulation.
M-510 may also be evaluated in coil coatings, anticorrosion paints, decorating coatings and powder coatings. Each system requires its own formulation and application testing.
For secondary application evaluation, review M-510 in engineering plastics, masterbatch and profile systems under the buyer's actual processing conditions.
M-510 may be evaluated in letterpress, offset and intaglio printing inks, with final suitability determined in the buyer's ink formulation and printing process.
FORMULATION EVALUATION
Use the current product data to frame buyer testing in the intended formulation and application conditions.
These evaluation directions describe what to check during buyer testing. They do not guarantee a fixed result in every formulation or application.
CURRENT PRODUCT DATA
Review the typical properties in the current M-510 TDS as an input to formulation evaluation.
M-510 TDS · V3 2023
| Property | Typical value |
|---|---|
| TiO₂ content, % | 94.5 |
| Surface treatment | Zirconia, alumina, organic |
| Identification | ISO 591: R2; ASTM D 476-84: II(IV) |
| Rutile content, % | 99.9 |
| L* | 98.3 |
| b* | 1.65 |
| Specific gravity, g/cm³ | 4.1 |
| Tinting strength, % | 118 |
| pH | 7.5 |
| Oil absorption, g/100g | 17.5 |
| Mean particle size, μm | 0.27 |
| Carbon black undertone (CBU) | 14.0 |
These values are typical properties and do not constitute a product specification. Confirm suitability in your own formulation and application conditions.